1
Automatic mailing lists
The system automatically confirms the appointment, recalls the visit in one day, collects feedback from patients, notifies about promotions.
Analytics system for clinics
We have developed a smart automatic system for medical clinic interaction with patients and a business process analytics service.
Problem
We were contacted by the owners of several dental clinics. They had difficulty with business process analytics. The clinic's profit and doctor workload were recorded in an Excel spreadsheet. The data couldn't be viewed in real time, so we had to analyze each indicator manually.
Solution
We have created a convenient modern service from scratch for patient communication, file management and business tracking.
Stages of development
- 1
The concept
We formulated the project concept. We came up with a name for the service, developed a corporate identity and a logo.
- 2
Competitive analysis
During the analysis of competitors and communication with the customer, we found out that potential consumers are interested in mailing services, call automation, as well as high-quality business analytics.
- 3
Page design and engineering
We have developed the design of the service and the layout of the landing page to attract new customers.
- 4
Integration
We have developed a program that connects to the client's database. We integrated it with automatic notification and automatic call services.
- 5
Configuring Analytics
We set up analytics to accurately calculate business performance, using metrics and formulas provided by the client. We have set up data visualization.
- 6
Testing
We checked the service and tested it on patients connected to the system.
Difficulties
During the implementation of the project, we encountered difficulties that we managed to overcome:- Outdated databases are difficult to integrate with a modern system.
- It was necessary to ensure the confidentiality of patient data. Clinics have increased requirements for information security.
- The service needs to be adapted to several clinics. Each has its own needs and specifics.
- User data needs to be synchronized: new information from the clinic's database should be automatically uploaded to the system.
Functionality of the Metaclinic system
2
Chats with patients
The operators answer patients' questions in chat rooms and invite them to an appointment. The clinic staff can chat with any patient.
3
Business analytics
The system automatically calculates key business indicators, updates them in real time and displays them on dashboards.
4
Knowledge base
Metaclinic's knowledge Base is a digital consultant who explains what business intelligence metrics mean, how they affect revenue, and how to improve them.
5
Call automation
The system is integrated with the automatic call service. This allows you to reduce the cost of a call center, collect marketing information and increase the level of service.
6
Search for "lost" patients
The system marks patients who have not completed all the stages of treatment, for example, who have had a tooth removed but have not had an implant installed.
Result
- Automated communication. Patients do not forget about the upcoming visit, they receive information about new procedures and promotions. Clinics save on call center services.
- Automated file management. Staff spends less time working with patient data.
- Managers monitor key indicators in real time.
- Revenue growth.
+35% of repeated recordings
+26 % of income
2-3monthly system payback